Why LinkedIn Ads are Expensive

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Why LinkedIn Ads are Expensive

businessdigital
Discover why LinkedIn Ads are considered more expensive compared to other platforms and how they can provide significant value for your business. Why LinkedIn Ads are considered more expensive compared to other platforms. It dives into reasons like targeted audience, high competition, and cost-per-impression (CPI) model. LinkedIn Ads target B2B professionals, which gives advertisers access to decision-makers. This precise targeting and industry-specific content lead to higher costs. LinkedIn uses a CPI model, which ensures visibility to targeted professionals but may lead to low clicks and inflate costs.