WhatsApp Business API is not an out-of-the-box solution and it does not come with its own front-end interface. Your business has to integrate the WhatsApp API’s endpoint to your customer communication software, and subsequently be in a position to receive and answer unlimited WhatsApp messages from the customers. While Whatsapp API integration does involve a fee, it does go a long way in making customer service and marketing processes simpler for your company. This API allows for multiple logins and support dashboard, which makes it ideal for companies having multiple branches.
Whatsapp bot service is another key feature of this API, through which you can automate a variety of customer service functions of your business.
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