Cole Bennett, a well-known figure in the music industry, created the multimedia company Lyrical Lemonade and has helmed multiple music videos. His distinctive style and imaginative approach to music videos helped him gain notoriety. Bennett is a director of music videos, having worked with several well-known artists in pop, rap, and hip-hop. Bennett has transformed Lyrical Lemonade into a multi-dimensional media platform that includes music videos, a website, an online magazine, a music event, and a retail line.